Mobile devices will slowly take over traditional TV, becoming the new platform to reach out to your audience.
Creating online content quickly to reach out to your audience daily is critical in this new market. Nowadays, more and more new facial captured systems are out in the market. Some of them uses image recognition and a web cam. This makes it affordable and easy to set up. It helps you to bring out the content quickly and also bring down your cost of production. You can create a CG standup comedian and entertain your audience daily.
Once you have established your fans, very quickly you may start looking at licensing and merchandising opportunities.
So you see, the strategy of IP creation has changed. You no longer need to create a TV series to reach out to your audience.
This is a good case study:
Barbie is now a youtube Star. You can read about it here.
This is a cool technology that is affordable and easy to setup. Do check it out.