Very interesting documentary of how a Chinese Animation Company struggles with its crew to reach their dream. The company attempts to produce a 2d animated film with stereoscopic 3d effects. It was the very first breakthrough attempt in China at that time. With limited time and money. It wasn’t easy for the crew. On top of that, finding a distributor was a challenge.
It reminds me of my own story and struggle. Very inspiring. If you do not have the time. Maybe you can watch Part 2. Its in English.
At 5:45 Part 2. The company’s which provides the 2d service work realize that for their long-term survival. They must create their own original content. Their own IP. The real money comes from licensing and merchandising. Which very often goes to the producer. Service work does not bring much money to the table.
One lesson I have learnt is not to jump into the entire film production if you do not have the full financing. One suggestion for those with limited budget is to spend your time and money building your fans and followings through social media. Create excitement. Launch Short teasers and activities. Excites the fans. Once you have the interest and fans, then show the results to investors.
Some background about the film (In Chinese)
You can watch the film here: The designs are quite interesting.