Growing attention to IP in China


China market as a whole, seems to be paying more attention to IP. The major players have now their own IP licensing and acquisition department. Shopping malls in China also seems to be looking into having its own mascot and events within the mall to attract more customers.

As more and more malls is built in China, they have to find ways to compete with each other. Many malls also have their own in door theme playground. Hence also rolling out their own merchandise.

Another Case Study –  阿狸的冬曰魔法乐园-上海时代广场。

Shanghai Times Square02


Ali the Fox (Chinese: 阿狸) is a cartoon character created by Xu Han (Chinese: 徐 瀚 known as “Hans”), who graduated from the School of Fine Arts of Tsinghua University and received a master’s degree. Ali is a red fox in white pants. The company controlling the character is Beijing Dream Castle Culture Co., Ltd (S: 北京梦之城文化有限公司, T: 北京夢之城文化有限公司).

Ali began as an internet emoticon. He began appearing on Chinese internet sites in 2006. They included QQ, Renren, Sina Weibo, and WeChat. Ali has an animated TV series and a picture book series.

There is a film, Ali.Dream Island (阿狸.梦之島).

When making the picture book series, he originally wanted to adapt European fairy tales but instead decided to write the stories himself. By 2013 the Ali picture books have sold over two million copies. A promotional event for the third Ali picture book occurred in October 2013. In some cities, including Shanghai, Zhengzhou, and other cities, 2,000 signed books became sold out in fewer than three hours.

Hans, the creator of Ali, graduated from the School of Fine Arts of Tsinghua University and received a master’s degree in 2007.He is now a college teacher. He began to create Ali when he was a graduate student. In the year of 2010, he was nominated the award of Beijing Youth Star of Start-ups. Things he loves to do are watching movies and comic books and one of his dreams is to build a dream kingdom for Ali. Hans completed on his own all the work of Ali, including the design of Ali’s expressions and websites. The book Ali’s Dream Castle (S: 阿狸·梦之城堡, ) is considered one of the five-star books of Dangdang in 2010. And his second book Ali’s Eternal Stop (S: 阿狸·永远站) was launched in 2010 during Christmas. They sell over 2000 copies, breaking the selling record of Chinese comic books. The third book Ali•tail is under creation

As of 2013 he is a teacher at Minzu University of China and he is the chairperson of Beijing Dream Castle Culture Co., Ltd

More about Ali:


RESILIENCE – Never give up.

The other day, I was talking to a friend who is working in the overseas media industry. He felt very lost and needed some advise.

This friend of mine is very talented but has lost all hopes after numerous failure. He told me that he wouldn’t dare to try anymore as he is worried that he will fail again.

Something I shared with him based on my own experience which I hope it will help you too.

The day you fail is the day you give up. If you never give up, you will never fail. So whether you fail or succeed, it’s really your call. This is true to friendship, marriage and also ventures.

One problem he has is that he kept changing his target. Whenever he faces the slightest failure, he gave up. Then he try something else. Hence he never reach any of his target years after years.

Before you set a goal, don’t jump straight to conclusion that it is easy. Evaluate the challenges first, set milestones, strategize and keep moving towards it. If you fail, reflect what has gone wrong. Then try again. Do this every time you fail. You will eventually get there.

Whenever you are on your journey, do not get distracted or be tempted by other opportunities. (Which later make you switch your target.)  Be focus. Remember this. If the person who come to you with a new proposal, saying it is easy to achieve. Ask yourself this question. If it is so easy, why doesn’t he do it himself but comes to you.

Entrepreneurship has got a lot to do with RESILIENCE. Whether you will be successful has got a lot to do with how hard you try to hold the line.

Hope it helps you.

Quite a touching testimonial of a Young Chinese Entrepreneur. (Sorry. Only in Chinese)

” The success and achievement is not what an entrepreneur should be proud of. But rather the determination and the spirit to stand by your dream. And what you believe in.”