Developing IP with Strong Commercial Values

ToyRUs

Times Square Toy R Us

As mentioned in my earlier post, the TV licensing fees continue to drop as the kids are moving away from TV to mobile devices. Hence financing the animated series can no longer depend on broadcaster’s money alone.

For independent producer who is creating new IP.  Besides creating a IP with strong story. If the concept also has strong commercial value (meaning with toys, merchandise and computer games potential) you might have a better chance to seek toys manufacturers or computer games companies investment or as strategic partners.

Some references:

For Boys: Many Concepts revolve around e.g Robots, Monsters, Cars, Soldiers, Trucks, Guns, Weapons, Gadgets, Super Hero, Dragons, Sci Fi characters, Spaceships etc

For Girls: Many Concepts revolve around e.g Cute Animals (Younger girls), Princess themes, Fairies, Cooking Accessories  etc

Further examples:
Korean SAMG Vroomies – Integrating 2 of kids favorites (Animals and Cars) in their designs

Dreamworks DinoTrux – Integrating 2 of kids favorites (Dinosaurs and Trucks) in their designs

Watch this documentary to fully understand the importance of licensing and merchandising in our industry.

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