This is one of the 3d device which we have created our content for initially. With VR goggles coming in so fast. (The VR goggles is almost like an integration of S3D with VR capability) it is obvious that the product will be wiped up in no time.
As our business model is based on creating content for all new devices and platforms. (One format for all usage). We are not that much affected when there is such a change.
This is the danger if one’s business model focus purely on technology but not content creation. Especially if the business model slides into manufacturing. Once someone else creates a better and cheaper device. All the goods that has been manufactured will get stuck in the factory.
This is true with the current VR goggles manufacturers. It is important that they get rid of the device quickly and do not over produce it. Once a new trend of VR goggles comes out (Those that can pair with the smart phones like normal glasses) the current ones will be wiped out.
Another case study. Alpha Animation – (A China Animation Company and Toy Manufacturer) invested in Deepoon. (http://en.deepoon.com/) A VR goggle manufacturer. And to support the headset, Deepoon has its VR content platform, 3D BoBo. 3D Bobo currently has over 150 titles to download and 10,000+ hours of immersive video content.